AI-Powered
Direct-to-Publisher
Programmatic CTV Access
Advanced audience data. AI-powered curation. Direct-to-publisher. Transparent programmatic delivery.
What can 1Audience do for you?
Smarter Audience Curation
Use AI-powered tools to curate precise, data-driven audience segments, aligning with advertiser demand
Achieve Scale
Unify fragmented audiences across platforms and publishers to reach larger, highly-targeted audiences at scale
Audience Demand Facilitation
Leverage 1Audience Alliance and Elemental programmatic demand facilitation to connect curated audiences directly with advertiser demand
Maximize Inventory Value
Ultimately, 1Audience transforms fragmented viewership into curated, high-value audiences, maximizing your inventory potential and driving sustainable ad revenue growth
The Audience
Fragmentation
Dilemma
CTV viewers seamlessly navigate a fragmented landscape of apps, channels, and devices throughout the day, switching between multiple platforms to access their favorite content.
The Gap Between how CTV is Brought and Sold
CTV is largely bought on an audience basis, where advertisers focus on reaching specific viewer segments across multiple platforms, apps, and devices.
Male
18-38
Auto
Intenders
Pharma
Approved
Undecided
Voters
Sports
& Gaming
Travel
& Leisure
CTV is still predominantly sold on an app, channel, or platform basis, where publishers offer ad inventory based on where the content is being viewed rather than who is viewing it.
1Audience
empowers publishers
to curate and sell audiences directly through the platform, offering advertisers unparalleled access to premium inventory with enhanced transparency and precision targeting.
AI-driven Smart Curation
The platform analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.
"With 1Audience, we can bring our content library to the programmatic marketplace efficiently, offering advertisers direct access to trusted, premium environments. The ability to align AI-powered audience curation with programmatic delivery creates a powerful connection between content and audience."
Matt Katrosar
SVP Senior Vice President, Global Advertising Sales & Strategy
CASE STUDY
How 1Audience Helped Fremantle Amplify Revenue and Expand Audience Reach
Fremantle, one of the world's most prolific creators and distributors of premium content, is the first publisher to leverage 1Audience through a strategic partnership, making its entire CTV content library available for programmatic access.
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